Todd Biske: Outside the Box

As reported yesterday, all of the early iPhone adopters who aren’t already receiving some form of a rebate (like of the Apple employees who got a free iPhone) will receive a $100 store credit for use at the Apple Store. I did not expect this, and I wasn’t one who was crying sour grapes, but I’m very happy to be able to put it toward my eventual purchase of Leopard in October, or iWork ’08 sometime between now and Christmas. Hopefully there won’t be a bunch of people complaining that it should be $200 rather than $100. Apple was under no obligation to do anything, and as Steve said in his open letter, this is what happens when you make technology purchases. Technology either gets better or cheaper, the important thing is to be happy with your purchase the day you make it and ensure that you feel it is money well spent at that time.