Troux 2011: Let’s Talk About Results

In this session, David Hood, CEO of Troux, talked about Troux’s approach to the market. He began by presenting “Zucca’s Equations”:
W2A: Where we are
W3TG: Where we want to go
HW(GT)2: How are we going to get there

He called out that the need for EA is increasing at a rate much higher than the maturity of the EA discipline, creating a gap. To fill that gap, he saw 4 keys to success:

  1. Start with the end in mind
  2. Make it repeatable
  3. Make it easy to consume
  4. Some parenting is required

In the section on censurability, David talked about visualizations, citing both the Facebook connections visualization (as an example of a beautiful visualization) and the Billion dollar-o-gram (as an example of a disruptive visualization). Visualizations of the information are important to the practice of Enterprise Architecture.

He ended with a slide containing a picture of Mary Poppins, indicating that sometimes a spoonful of sugar will be necessary to make the medicine go down. I think this goes hand-in-hand with making things consumable. Create a consumable version (sugar) of the information to get the bring light to the important information necessary (medicine) for our decisions that may have been an unknown item before.

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